上周，在芝加哥举行的中西部工商管理协会（MBAA）国际市场营销学会会议上，中途大学的四名学生和他们的教授获得了最佳体育与体验营销演讲奖。 学生包括Louisa Garcia， Jacob Kocis， Luke Logan和Cassidy Schrecongost，由体育管理副教授Jeb Gorham博士领导。

学生们提出 peer-reviewed work entitled "Sports Infographics and Knowledge Translation: Mobilizing Economic Impact Data to Build Student Skills, Share Research Impacts and Enable Sport Development." 

“I am so proud of the accomplishments of these students,” said Dr. Gorham. “The faculty and practitioner audience at our presentation was very impressed by the initiative and professionalism of our students.”  

Midway’s Sport Management Program has been working for two years gathering economic impact data from a partnered research project with the Kentucky Interscholastic Cycling League (KICL). This research is part of Gorham’s endowed Botkin Professorship with the University and is on-going. 在2021年和2022年，该研究共收集了432份来自9个全州赛事的初高中KICL山地车赛车手家庭的调查。 In 2023, the study will conduct surveys at five race events from August – October.  

KICL，他们的团队和主办社区已经能够利用研究数据来利用赞助，建立宣传计划和参与新的trail系统作为活动主办方。 本研究的实际应用侧重于简化大型数据集，并通过有意义的信息图转换数据，这些信息图具有影响力并突出了机会。 

“Presenting successfully to high-level professionals has given me an increased confidence in my education and revamped my desire to learn,” 学生参与者雅各布·科西斯说。

图：从左至右-卢克·洛根，卡西迪·施雷孔戈斯特，雅各布·科西斯和路易莎·加西亚

查看来自KICL研究项目的示例信息图。